Whats your brand ?

Let me ask you one simple question:|

Whats your asset ?

whats your USP ?

Who the f*** are you ?

Why will people remember you by your name ?

If you have a one line answer, you win and you can stop reading. But if you don’t, you need to do some deep thinking!!

Don’t you feel, you should spend a little more time thinking, not about the world, nor about your neighbors, nor family, but U, just U! Think of yourself as a brand. A peculiar, unique, unmatched and unparalleled brand in this world. Now that the brand is formed, its has its unique (or banal) name too. But the real question is, is it a premium brand or just another one floating in the market. To check the kind and position of the brand, let’s look at the business strength of your brand. And, as was taught in the college, we should look at both P/L and the balance sheet to judge the health of a brand. Similar is true for yourself, now we need to check if you are in the money or not. Let’s check the PnL, is it green or is it red. You have to analyze yourself in your own eyes. Is it green, really, great, we doing well. But, but, but, you might be running green in your P/L and your balance sheet might be burning. Is that the case, Are your assets growing, depleting or at a standstill.
If they are depleting, then the green PnL will turn in to red in no time and you are in deep danger my friend. No one can help you but yourself.
If it’s at a standstill, you are loosing time in life and as we know, nobody got extra time in life, time is the only one parameter I can think of which everyone has equally. Not more, not less, but EQUAL. (Will be happy to be challenged if anybody else can find another parameter in this world which is same for everyone, everywhere, in every sense).
If it’s growing, we are doing great, but the next question, will be how fast?
Equal to inflation, less than that or more than that? Just kidding, it’s great that it’s growing. One little advice, you may want to diversify your assets and de-risk your brand from market fluctuations :)

Comments

  1. A lot of business jargon there! But love some of your thoughts in this one.

    Can't think of another parameter, but time may not be always equal for everyone.

    ReplyDelete
  2. Give me an example when time is not equal for everyone ?

    ReplyDelete

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